BRAND REFRESH
A brand refresh can breathe new life into a company, to evolve your brand and elevate your impact
Not only can this strengthen customer loyalty, by reinforcing identity and values, It helps rejuvenate your image and stay relevant, aligning with current market trends. It can generate curiosity and interest among potential customers who may have previously overlooked the company, this in turn expands the customer base.
Reflects
company growth
Enhances
relevance
Improved brand perception
Optimising customer engagement
Revitalising a brand reinforces the company's message and values, cultivating a stronger connection with the audience.
This can help improve the clarity and consistency of the brand’s messaging. When a brand takes the time to realign its communications, it ensures that its values, mission, and offerings are clearly and consistently conveyed across all touchpoints.
Ultimately ensuring the customers effortlessly understand what the brand stands for and what it can provide them. Clear and consistent messaging reduces confusion, builds trust, and makes it easier for customers to relate and connect with them.
Clara’s Corner
A brand refresh is a strategic update to a company's visual and messaging elements
This process often includes updating the logo, colour palette, font styles, and overall design aesthetics to better reflect the current values and direction of the company. A refresh allows a company to realign its brand with its present-day identity and strategic goals.
A company can enhance its brand's relevance and appeal in a competitive marketplace. Updating the logo, for example, can give the brand a more contemporary look while maintaining recognition among existing customers. Similarly, adjusting the colour palette and text can help convey a refreshed image that resonates better with target audiences and reflects the company's current values and positioning.
In addition to visual updates, a change can refine messaging and tone of voice. This ensures consistency across all communications and helps convey a clear and compelling brand story.
80%
Increase in brand awareness is due to the chosen colour palette and the psychology behind this.
Source: jennpereira.medium.com
Ubere Mama
Granite 5
Rostrata is a highly important product for the company… The team at Launch Studio took a complex brief onboard and delivered it perfectly, adding value and helping us…
DIRECTOR – ROSTRATA
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