Launch's favourite design disciplines

At Launch we cover a wide variety of design disciplines that contribute towards our client work, here are some of our team's favourites!

Giles' favourite discipline is UX/UI which has become a huge part of the graphic design industry in recent years as companies begin to refine the user journey and make their platforms a more enjoyable experience to use. UI and UX go hand in hand, UI being the more visual side and UX being more about the journey and experience the user undergoes while using a service or platform.

Ben and Imogen's favourite disciplines are motion design. Motion design, at its core, is designing things to move in a more engaging and exciting way. Brands should always consider it as a touch point because it's a great way to grab the user's attention and draw focus onto important information. Motion is also useful if businesses want to explain complex ideas in a digestible way - there are some things that can be difficult to convey through static design; motion design can have more options and flexibility.

Emily is passionate about print – it's not only the oldest form of design but it offers something tangible. Once you complete a great piece of printed collateral you can hold it in your hands, smell the fresh paper and feel the quality of the paper stock – you don't get that with other disciplines, largely because of how digital-focussed the world is becoming.

Evie and Megan's favourite disciplines are branding. Branding is a huge area of design that requires a wide variety of skills in order to be successful. It is all about creating a unique personality for a company or product; setting it apart from the competition. It involves designing ownable logos, carefully crafting colour palettes, type kits and iconography as well as exploring brand application, developing a brand voice, and creating a consistent visual identity across all touch points.

Lucie's favourite discipline is editorial design which is a form of graphic design that is used to structure and present information to readers, usually in magazines, newspapers, or books. Editorial design involves creating layouts, selecting typography and images, and making decisions about how to present content in a way that is both aesthetically pleasing and easy to read.