Why is Motion Design important?

What is Motion Design?

Simply put, motion design is animation. This encompasses a massive field of work but here we are going to focus on motion design within the context of graphic design and all of its fields within it. Motion design can take all the major components of graphic design and brings them to life with a dynamic edge.

Why is motion design important for brands?

Motion design is a very useful tool for brands that can elevate their assets and make them more engaging — users are much more likely to engage with information when it is displayed dynamically.

Where can I get started with motion design?

The best place to get started is YouTube, you can find countless tutorial videos that will help you get on your feet with industry-standard software, and endless effects and techniques that will spice up your work and impress clients. Alternatively, if you want to learn in a more structured way there are thousands of paid-for online courses that will ensure a confidence boost with motion design.

Wrap up

Motion design is a quintessential component in branding as it breathes fresh air into static designs and gets people more engaged as the visuals feel more dynamic. Also, motion design has never been easier to pick as YouTube floods with endless amounts of tutorials that cover every inch of the industry standard software.